Hi, I’m Alice (ah-leece). This is a Tuesday (sometimes Wednesday) weekly newsletter to help you take advantage of the internet, one idea at a time. Don’t hesitate to reach out if something piques your interest.
May is looking out to be one of my more profitable months – but also one of the most stressful. 🥲
This stress has thwarted me to loneliness. I’m spending hours cooped up in my bedroom, typing into oblivion. There are no co-workers, no water cooler chats, no roommates. Thank you, freelance remote work.
And when it’s just me, my swivel chair, and the screen, my solitude deepens.
In a quest to unpack solitude’s morose nature, I did some digging and found this lovely quote from Elizabeth Gilbert:
I love this idea of a map. While loneliness can feel uneasy, it isn’t unfamiliar. We can retrace our steps, revisit landmarks, and know we’ll eventually find our way out of the maze.
Everyone’s map looks different. Mine begins with The Gates of Gentleness. It’s the entrance to loneliness, and it’s punctuated by a kind of relief. You’re finally elated to be alone and snag some quiet time.
But it’s not long after until the Goblins of Deception come to taunt you. They’ll start whispering foul things, like how “You're deeply unlikeable,” or “You never really belonged, anyway”.
But eventually, after twists and turns, I’m guided to the exit. The work subsides, my friends invite me to dinner, or I get on the phone with my sister.
My workload is still tauntingly massive but it's nice to know there's a way out of this maze. That there's a map I can reference.
So with that, I’d like to ask you:
“If you had to draw it out, what does your map of loneliness look like?”
🖼 On Becoming a Prolific Creator
This Week: Beating The Creator Imposter Syndrome
One of my best friends, Sooji, is pretty badass.
She’s a pilot-in-training and a seasoned skydiver. She’s gone base (and bungee) jumping. Hell, she went swimming with tiger sharks in Florida last weekend.
She does things that would make most people crap their pants. But to her, she’s a normal gal. This has to do with the fact that her social circle is made up of skydivers, pilots, and all-around adrenaline junkies who do this stuff regularly.
When you’re in an environment where everyone is participating in the same activities, it starts to feel normal. Maybe, even a bit unremarkable. The same applies to creators.
Online, you’ll see people post tens of thousands of podcasts, videos, and articles. In this content deluge, you’ll feel like everyone (and their moms) are publishing online.
But if you were to zoom out, you’d realize that creation is rare. Just like when Sooji steps out of Florida, and remembers that so few people do what she does, you can recognize how little people create online. This is the ethos of the 90-9-1 Rule, which states how in an online community, 90% lurk and only 1% contribute frequently.
The internet's gravity is centered on mindless consumption. Be proud of yourself for creating — it’s something so few people do.
This piece was originally featured in this edition of Internetly.
🥒 Content Diet
🎙 The Art of Negotiation: How to Win With Clients On Pricing by Kaleigh Moore and Emma Siemasko - A no-frills, easily digestible chat on what to do if a potential freelance client wants to negotiate. This episode is a great reminder on why you should negotiate in the first place.
✍🏼 Editing Checklist by Tommy Walker - Tommy’s a seasoned editor, having worked with big-name clients like Shopify and Quickbooks. Here, he shares his coveted editing process for these lucrative, high-quality articles.
✍🏼 Freelancing Journey
This Week: My Process For Preparing For a Phone Call
Last week, a pretty big client slid into my inbox.
We decided to hop on a call to discuss if there was a match. Usually, this would have been a time for my anxiety to go into overdrive. All of the elements of unease were there.
It was a renowned company with a valuation of over $1 billion. Their employees have previously worked at Roku, Netflix, Pinterest, and Twitter. To make matters worse, the call was with three people – versus just me. 🥲
But…it went well. Really well. We're actually starting on a test piece next week!
Here's how I prepared for the call (so you can land your next client, too):
1. Mindful Reframing
Chances are right before the call, a burst of energy will hit you.
What we label that energy is up to us. Our default reaction is dread, and to think that we're nervous. But it can swing the other way — you can also see it as excitement.
It sounds simple, but by just renaming our emotions, we can make them work for (rather than against) us.
2. Research, Research, and More Research
This is a no-brainer.
First, look up the people who will be on the call and try to see what they look like. It sounds weird but I swear by this. There's something comforting about knowing what someone looks like before you see their face on Zoom.
Then, do some digging on the company, and check out their latest updates, product releases, TechCrunch articles, etc.
From there you should whip up a document where you write down every question they might ask you – and go through each one out-loud. For me, these questions are:
• ”Tell us about yourself.”
• ”What are your rates, and why are they priced that way?”
• ”What ideas, proposals, or pitches do you have that might apply to our brand?”
3. Dress For the Part
It doesn’t matter if you’re taking the call at home. Dress up as if you were actually about to head into their HQ.
A little bit of makeup (and heels) can go a long way.
Lastly, be sure to exert good body language – shoulders back, head high. Emotions are translated through your body language. Look confident, and it’ll flow through you naturally.
And lastly, remember confidence is synonymous with preparation. Do your research, rehearse your questions out loud, and you'll be great. You got this.
That's it this week, folks.
I'd be curious to know -- how are your creative juices flowing? I've realized a lot of the creators I've followed have gone silent recently. Maybe we're all taking a collective cat nap.
Hope you're having a beautiful week, wherever you are.